|Infiniti G20 commerical.|
As you all know, I have a love for INFINITI cars. I can't afford one yet, but their brand voice appeals to my "life-by-design" needs. My emotional connection is a superfiscal one but knowing this doesn't stop me from wanting the car.
I sit-up and pay attention when ever I see an t.v. or print ad. "A line is drawn" isn't that clever, but the way it is presented makes me pay attention. There present campaign evokes the senses with being earthy or garnola.
It is the one car I want without wanting to know its fuel economy. And that is saying something.