19 January 2009

Not Your Mother's Shoe Box



It can be done and must be how we move forward. Using 100% post consumer recycled material in its packaging is just one way Newton Running is thinking of great ideas to introduce to market. Newton Running is striving to produce shoes that have low impact on the environment with these shoe-shaped egg carton packages. This new design does not use tissue paper to stuff and surround the shoes. Instead, Newton Running has included a pair of socks and a reusable shoe bag to stuff the shoes. Newton worked with TDA Adverting and Design to develop this new package that is less box and more carton.

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