28 January 2010

Le Book: Marriage of Print and Digital

English LeBook Tutorial from LE BOOK on Vimeo.



Some say print is dead.... To quote the famous rapper, LL Cool J, "Don't call it a come back! I'v been here for years!" Print will never die it will just be used differently. The tactile qualities of holding a book, catalog, magazine, card, letter, etc... are attributes the web experience can never provide.

Print designers and Digital designers in my eyes are dating. We are forming new relationships, new rules and redefining levels of interaction. Who knows what our courtship will bring. This puppy love age of print colliding with digital medium is exciting! fresh and limitless!

I can't wait for wedding! When print and digital campaigns are so blurred that we have a new name... something like prigital... or digprint...

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