21 May 2013

Target Summer Promotion

It is so funny to see summer finally here in Minnesota. Here is Target's Summer Overlay. I'm a sucker for really interesting displays and typography. 

We had an idea for a summer promotion last year that was super hero themed. While I'm glad for many reasons we didn't go in that direction, this is classic and fun. 

My only wish was to see more of it around other areas of the store. 

Save up, super Moms. 













I did buy the plate, placemate and cup for Charlie. He loved it!

17 May 2013

Wallgreens Virtual Mirror


Don't hate. I went from drab to fab just by scanning a few cosmetics. I wish this is how I could shop for clothes. And then have an online closet of outfits to pull from.

If you are in Chicago, and at the flagship Wallgreens, its worth the trip to the second floor.

Retail Living Poster

video

The Living Poster at Retail.

Hallmark really got it right. Not only do you not have to stop to watch the whole thing to get it, but its well executed.

I missed you!

I'm back. I have something in the world to say. So I blog. (oh... my inner Yoda came out) Confession:
I've said it before and I'll say it again. I can't spell.Forgive the typos.

First topic! Sarah's my new partner in crime at The Scope. And I love her. Our nickname for each other is wifey. She is the new Acct. Supervisor on the account. What an amazing fit and what a great partner.




Global Shop this spring was amazing!

Went with clients and really love walking the vendor floor space. It was clear this will be a retail conference I repeat.

Below: Digital Signage
I was on the hunt for digital signage and the back-end to support the video loop. Mood really had a nice booth and an interesting system. This will be in every store in the future. I think the most impactful would be the grocery store. Yum!





You know I'm going to want to touch it! Make demos big! Think theatre, drama when creating interactive displays in a retail space. I will want this table for my 2 year old at home.

 Go big or go home. I need to get this size screen a store. Talk about a living wall.

Below: Fabric Architecture
I'm not sure when I can use the firm below. Hello! Amazing. Just got more information in the mail this past week.



Below: Digital Fabrics
With a longer lead time on a project, I'd like to take more time thinking about using this medium at retail. Not only could it be interactive but it is modular and easy to update. For pieces that change often like price, this could be use for mild to wild ideas.